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Mon - Fri 9am to 5pm


Ashdown Business Coaching

Services Offered

Business Coaching, Mentoring and Training

Company bio

Welcome to Ashdown Business Coaching!

Ashdown Business Coaching is an independent Business Coaching Company based in Forest Row, run by Jim Pirrie BSc MBA.


We work with owner-managed businesses to help them accelerate their profitable business growth, from startup through to exit.

Our Number 1 focus is helping your business to achieve the results you want, as fast as possible.

To that end, we take a broad view based on solid good business practice – something we think is refreshing in a world where there are so many easy promises of crazy results for no effort.

What we offer is simple: no guff, no flim-flam. No magic wands, no silver bullets.  just good, solid business practice.

In our experience success comes most easily when the basics are done right and done consistently, and when things are tested and measured against well-defined, shared objectives.

Once the basics are in place, the polish can come later. Tested and measured, of course.

And we take a whole-business view to help you win more clients more profitably, serve them better and keep them longer, at the same time create a more profitable, more streamlined business across the board.


You can experience working with us in a number of ways.

First, we publish a range of free and premium resources which you can find at:

We also run a range of in-person and online workshops which you can find here:

And we offer two group mentoring programmes that run throughout the year:

Our 90-Day Business Growth Programme is an intensive, hands-on programme designed to help you deliver on a specific, focused business growth outcome for your business.

You will be working with a highly motivated group of like-minded business owners who are have a concrete outcome in mind. Colleagues who want to do what it takes to make it happen, and who want to be supported – and support each other – to see it through. It’s perfect for you if you are in the process of starting a new business, and it’s ideal if you are seeking to make progress in implementing a new area of business activity. Why 90 days? Because it’s long enough to deliver results and it’s short enough to sustain the level of focus you need to get the job done.

Our Business Growth Club runs throughout the year and is designed to be a follow-on to our 90-day Business Growth programme.

Once again you will find yourself working with a highly motivated group of like-minded business owners who want to do what it takes to make it happen, and who want to be supported – and support each other – to see it through. While the 90-Day Programme is focused on achieving  a single specific outcome in rapid time, our Business Growth Club is designed to help you keep us a sustainable level of creativity and momentum month-by-month, year-by-year as your business flourishes.

Finally, our premium offering is our Private Client Programme, where we work with you one-to-one in a way that is one hundred percent tailored to you and your own business. And as well as your private client sessions, you can come on as many 90-Day Programmes as you wish, and of course you get complimentary membership of our Business Growth Club.

If you would like to know more, please do get in touch.


If you would like to claim your free Business Coaching Session, head over to:

Or feel free to call or drop Jim an email.


Jim holds an MBA from one of the UK’s leading business schools, with 20 years blue-chip corporate experience ranging from product development and marketing through to business strategy and business process improvement, in both manufacturing and service businesses.

Since starting his own Training and Coaching business in 2001, his clients have included the highest level of many of the world’s leading professional services firms in the UK and overseas, local business owners, and everything in between.

As well as having more than 40 years of business experience and being a skilled business trainer, Jim is a trained coach and has been a member of the International Coaching Federation, the world’s leading professional body for coaches, since 2003. He is a Certified NLP Coach and Master Practitioner since 2004, having trained with one of the UK’s leading coach training schools. I’ve also trained with some of the world’s leading trainers and practitioners, indeed with several of the co-founders of NLP including Robert Dilts, Judith DeLozier, Suzi Smith and Tim Halbom.

If you want to schedule a quick fifteen-minute chat then just drop Jim an email at, or call him on 01342 537678, and we can take it from there. It’s free, and there’s no expectation or obligation involved. Just a chat.

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